It’s said that Piccadilly Circus will replace the iconic red and white Sanyo sign, which has been in place since 1978. The Japanese electronics company has been told to replace the sign with a more modern LED display, which allows for moving images.

However, according to a spokesman for Sanyo,” the owner of the ad space wanted to change the neon sign to LED for the coming London Olympics, but we didn't feel the need to change it for economic reasons.”