Having established a foothold in the Egyptian market, Tamer Abol Ghar, CEO of Philips North East Africa, recently spoke Egypt media Daily News about the company’s plans for 2015.

Below is a summary of the major points from the interview:

• Philips will continue to invest in building its brand equity and brand awareness in the Egyptian market.

• Strive to maintain its status as a partner of choice for B2B and B2G (Business to Government) stakeholders, to build vital infrastructures across Egypt healthcare and lighting sector.

• Seeking local manufacturing investment opportunities.

• Continue to promote solar LED technology in the region.