Lightscape Technologies, a provider of large scale LED screens and installations, LED lighting design solutions, and advanced lighting products, announced that its joint venture has completed the installation of its first mega-sized LED outdoor advertising display in Beijing, China, with another to follow by early May.
The installations are the initial projects launched through the joint venture agreement between Lightscape Technologies and Beijing Xintong Media & Cultural Development (Xintong Media) to build an LED-based outdoor advertising network in China. The properties where the LED screens are being installed are owned by Xintong Media's parent the New World Group.
The first LED display was installed on the outside overpass wall of a shopping mall in the Chongwen District of Beijing. The LED screen, measuring 264 square meters in area (approximately 2,842 square feet), began operating in early April.
The second LED outdoor advertising display is in the process of being installed on the outside wall of a shopping mall, also in the Chongwen District of Beijing. Installation of the LED screen, measuring 150 square meters in area (approximately 1,615 square feet), is scheduled to be completed by early May.
Bondy Tan, President and CEO of Lightscape Technologies said, ''We are very pleased to begin the initial installations of our mega-sized LED screens in Beijing with our joint venture agreement partner Xintong Media. These installations represent the first two screens targeted to be installed under phase one of the joint venture agreement to build a national LED outdoor advertising network in tier-one cities in China."
