Today, Toshiba will unveil of a new full color LED display, Toshiba Vision Times Square, that supports over one billion colors and high definition resolution. The new LED display will take pride of place at the top of One Times Square Building, and carry its message to the crowded streets 285 feet (about 87 meters) below. It will be switched on today, at 19:30 EST. 
It’s reported that the Toshiba Vision Times Square display is bigger and offers higher resolution than the previously installed display that Toshiba took over in December 2007. Expressly designed for fixed outdoor installation at the Times Square site, the new display is a massive 15.6m x 16.0m (51.2 ft. x 52.5 ft.) and it incorporates a fully digital high-definition video system. The 22.3m (73.3 ft./880-inch) diagonal screen integrates an array of 1280 x 1248 LEDs, and high definition image quality is realized by Toshiba s proprietary TECHNOVIRTUAL technology. This innovative two-dimensional, pixel-sharing technology uses adjacent LEDs to create virtual pixels with a 12.5mm pitch. The Toshiba Vision Times Square display is designed to combine high definition image quality with environmental durability. It is also designed for enhanced eco efficiency, and uses the latest LED technology to cut power consumption, an advance that also contributes to improved performance reliability and an extended life cycle.
