Recently, UAE development company Tameer Holding will develop the world’s largest LED screen to be embedded on an intended commercial tower in the Majan district of Dubailand.

                                        

The development, named 'Podium', will be a world first, boasting a 33-storey high LED media facade that will be visible from a distance of 1.5 kilometres. the magnificent screen on the facade of Podium is designed by the LED technology experts who worked on the Argosy Casino in Illinois and the Grand Lisboa & surrounding skyline in China. This curved facade will be a powerful medium for advertising, messaging and art. Highly-reflective tinted glass will be utilized to achieve astounding visual quality, as the massive screen gives off an elegant bluish sapphire glow. Aluminum panels, mullions and canopies will frame the glass components in buffed natural aluminum.

In addition to its LED facade, the Podium offers 33 levels of premium commercial office space, and two floors dedicated to retail, as well as four floors for parking. The design of the LED screen, along with the technology utilised in its construction, will not impede the flow of natural light into the building. Thus, the offices directly behind the massive screen will have the same open feel as those on the opposite side of the building.

Tameer is showcasing the Podium project in Cityscape Dubai 2008.