Signify, the world leader in lighting, today announced a strategic partnership with NXTPLAY Capital, the investment platform focused on accelerating growth across sports, media, and technology. As Official Lighting and Innovation Partner, Signify joins the NXTPLAY ecosystem to help shape the next generation of sports and entertainment experiences while unlocking operational and energy-efficiency gains for clubs as well as enhancing performance and well-being for athletes.
Together, Signify and NXTPLAY Capital will deploy innovative lighting solutions across NXTPLAY's sports and entertainment assets, transforming venues into immersive destinations that deliver greater value for clubs, supporters, and brands alike. Beyond lighting infrastructure, the collaboration will elevate connected fan experiences powered by Philips Hue, a Signify brand, enabling immersive sports entertainment through dynamic, synchronized lighting that extends the excitement of matchday beyond the stadium and into fans' homes. By syncing lights with live broadcasts, Philips Hue allows supporters to experience every action, celebration and key moment in a more engaging and immersive way.
At the same time, Signify's innovations will support improved athlete performance, well-being and recovery through an advanced smart lighting ecosystem in training and recovery environments. Intelligent lighting solutions such as Philips Hue can be tailored to support natural circadian rhythms by adjusting light intensity and color temperature throughout the day, helping create the right conditions for focus, training, recovery, and rest. Combined with energy-efficient, connected LED lighting systems, the partnership will also enable clubs to reduce energy consumption, lower operating costs, and accelerate their sustainability ambitions.
By combining Signify's decades of leadership in innovative lighting solutions with NXTPLAY's international sports platform and ecosystem reach, the partnership creates opportunities that go far beyond the surface. Together, the companies will develop new commercial propositions and experiences that help build the future of sport and entertainment. This includes exclusive product drops and limited-edition collections inspired by clubs, athletes, and iconic moments across the NXTPLAY ecosystem, championing innovative entertainment experiences that extend beyond the stadium and into the home.
“This partnership is about much more than illuminating stadiums. Together with Signify, we’re building an innovation platform that creates value across our entire ecosystem, from athletes to fans to brands. We don’t invest in sport to sponsor it; we invest to build the experiences and technologies that will define it. Some of what we’re going to create simply doesn’t exist yet.”
Gonzalo Vila
CEO & Co-Founder, NXTPLAY Capital
“As a player, I’ve seen how much the environment shapes performance: the light you train in, the atmosphere that lifts a stadium. With NXTPLAY, our ambition has always been to bring world-class innovation to the clubs and athletes we back. Partnering with a leader like Signify is exactly that: technology that helps athletes perform and brings fans closer to the game than ever before.”
Thibaut Courtois
Co-Founder, NXTPLAY Capital
“Sport is evolving into a fully connected entertainment experience. Light is one of the most overlooked forces, yet in top performing teams, brings the next frontier of unlocking marginal performance gains. By combining our expertise in connected lighting with NXTPLAY's ambitious sports ecosystem, we have the opportunity to redefine how clubs operate, how venues perform, and how fans experience the game - inside the stadium and at home.
Dragoslav Jozic
Market Leader Consumer Benelux and UK&I at Signify
The partnership reflects a shared ambition to build the next generation of sports venues and fan engagement.
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